ENERGY + HONESTY + PASSION = EVOLOVE
Fronted by charismatic vocalist Lucy Levinsohn, alt-rockers EVOLOVE will release their sophomore Ep Breaking Heartstrings, the inaugural release on the band's very own HeartChord Records. In addition to being available via iTunes and other digital outlets, Hot Topic stores and Torrid outlets will offer a version on CD as well as exclusive band apparel.
Systematically erecting a delicate balance between soaring melodies and aggressive elegance, Breaking Heartstrings represents a natural evolution expanding upon the musical footprint of 2012: Countdown to the End, an auspicious debut mixed by Brian Virtue (Audioslave, 30 Seconds to Mars, Deftones) that fostered an array of key placements on ABC's top-rated teen drama Pretty Little Liars as well as MTV's hit shows Made, True Life and Teen Mom.
Amps and emotions on overdrive embolden Heartstrings as first single "Wake Up Call" carves a psychological hole in the center of the sun with its penetrating urgency igniting a meteor shower of wattage. Led by the twin stack, guitar attack of Dave Corsile and Colby Jensen and bolstered by the propulsive low-end theory of bassist Billy Berman, it's a four-minute gut-check that packs a heavyweight wallop.
It's no head fake. "Wake Up Call" has the potential to unite a nation of "broken heartstrings," so to up the ante; Levinsohn recently collaborated with Swedish audiovisual phenom Iggi Oggard (Pinata Protest) on an elaborate story-driven music video. Filmed during one twenty-hour day on a horse ranch in the celebrity-filled hills above Mulholland Drive, its visual arc is a melange of campy revelry, old western folklore and a dab of voodoo. A late July premiere is scheduled.
Rounding out the remainder of the five-song Ep, producer Michael Eisenstein (Letters to Cleo, The Posies, Cruiserweight) adds a trademark pop sheen to the mid-tempo "Irony of Life," the anthemic alt-rock of "Four Walls," the theatrical Iron Maiden dynamism of "Fear (Is A Four Letter Word)" and the passionate yearning of "Nothing But Me" which brings to mind power ballads by Red Hot Chili Peppers, Shinedown and Staind.
Last summer, EVOLOVE (pronounced Eh-Voh-Luv) were thrust into the national spotlight as finalists of the FreeCreditScore.com band search. Debuting the group's commercial during the MLB All-Star game on FOX, the spot amassed millions of impressions across broadcast and cable spectrums. Significant airplay on outlets such as ESPN, CNN and CNBC led to further exposure on MTV and LA's KTLA TV.
Congealing the TV awareness with incessant touring, EVOLOVE was a featured artist during Hot Topic's successful "Shop Till You Rock" tour before commencing on a non-stop canvassing of festivals, bars, all-ages clubs, high schools and key industry events including the 2011 Winter NAMM Convention and the 25th Annual SXSW Music Festival in Austin, TX.
This summer, EVOLOVE is putting the rubber to the road once again on their first-ever cross-country jaunt. Joining them for the initial batch of dates are Hollywood hard rockers Stitched Up Heart (led by glitter-girl Mixi Demner), whom also have a new Ep on the horizon. Both bands will then assimilate an axis point of a Reinforcement Tour triumvirate coalesced by ethereal metal quintet Gemini Syndrome and its lead prognosticator, Aaron Nordstrom.